Söyleşi · Sanat & Kültür

MAN Semineri: “How Political Ideology Shapes Prosocial Consumer Behavior Research”, Kate White (University of British Columbia)

14 Ekim 2026, Çarşamba · 10:30 · MA-330, Çankaya, Ankara

Tarih

14 Ekim 2026, Çarşamba · 10:30

Yer

MA-330, Çankaya, Ankara

Düzenleyen

Bilkent Üniversitesi – MAN

Sanatçılar / konuşmacılar

Dr. Kate White

Dil

İngilizce

Etkinlik hakkında

Date: 14 October 2026, Wednesday

Time: 10.30 – 11.30

Place: MA-330

“How Political Ideology Shapes Prosocial Consumer Behavior Research”

By

Kate White

University of British Columbia

Abstract

This research suggests that there is a lack of political diversity in the stimuli used in prosocial consumer behavior research, which may pose challenges for the reliability and generalizability of such work. We review prosocial consumer behavior research from leading marketing journals over a twenty-year time period and show that the stimuli used exhibit a concentration of causes more commonly associated with liberal values, potentially leading to an imbalance in the ideological diversity of stimuli used in the literature. In a survey of contemporary prosocial consumer behavior researchers, we provide evidence consistent with the possibility that researchers’ political beliefs, disciplinary norms, and comfort with ideologically incongruent causes may partially contribute to this observed pattern. We then experimentally demonstrate that the unacknowledged political leaning of prosocial stimuli, along with unmeasured political beliefs of participants, has the potential to impact estimates and theoretical interpretations if not appropriately accounted for, and that this has implications for researchers’ sample size planning decisions. This work contributes to the literature on prosocial consumer behavior by documenting a systematic asymmetry in stimuli selection and showing that, when politically homogeneous stimuli are paired with individual differences correlated with political ideology, researchers may risk drawing conclusions that are more context-dependent than previously recognized unless participants’ political orientation and the political valence of the stimuli are considered.

Bio

Dr. Kate White is Senior Associate Dean, Strategy and Responsible Business and Professor of Marketing and Behavioural Science at the Sauder School of Business, University of British Co…

Kaynak: w3.bilkent.edu.tr. Tarih, fiyat ve bilet bilgisini resmi sayfadan teyit edin.